What It Is
Hotels use Perfect Reviews to improve their rating.
Instead of displaying a "Rate Us" sign from Google, smart hotels display their own sign

The hotel sees the rating privately first. They can act before it goes public.
Who Is Using It
Over 50,000+ hotels protect their brand
Average time for ratings to improve: 4 - 8 weeks
Median improvement in ratings on Google: 28.76%
Median improvement in ratings on TripAdvisor: 36.21%
Median improvement in ratings on Expedia (Booking.com): 44.93%
(Based on data from 150 hotels on self-reported score between January - December 2025)
What It Costs
If your hotel receives 2,000 visitors/month
At an average booking value of $100
Then a 5% improvement in conversion is $10,000 extra/month
PerfectReviews costs $20/year
Securing your hotel's image is inexpensive
Renew annually or monthly. Cancel any time
Protect your hotel's reputation
With PerfectReviews, you manage your customer feedback. Here's how you can build a good online reputation
Encourage reviews
Prominently display the survey link BEFORE guests go online to post their review.
Use analytics
Use our data to read what works and repeat – see what doesn’t work and adjust.
Listen to your guests
Are there frequent complaints that you can turn into an advantage? Expensive breakfast? Hard beds?
Respond to complaints
Use this opportunity to please your guest before they decide to post a negative review online
